I’ve used Rafflecopter a number of times now, for both ‘game of skill’ and ‘game of chance’ giveaways. Here are a few practicalities or observations I’ve made that might help you:
- Rafflecopter makes it very easy to collect entries, manage them and draw them randomly
- Don’t ask entrants to jump through too many hoops to enter. 1-3 mandatory requirements is sufficient. The exception might be when you’re working with multiple brands and they want their FB pages liked as a condition of entry.
- Consider whether you want to make liking your page, following you on Twitter or signing up to your newsletter a mandatory option. You may end up with a lot of people ‘following’ you that don’t actually interact with you or open your emails. They may even unlike or unsubscribe straight after the giveaway. Consider the effect on things like People Talking About This (FB) and your email open rates.
- If you create options for entry like ‘subscribe to my email’ or ‘comment and tell me’, remember these entries are not automatically validated like FB likes or Tweet this. You will need to manually check the eligibility of the entries (by law, only eligible entries can win). For me that has meant checking the email address supplied with my Mail Chimp lists or checking that everyone who claimed they commented actually did comment.
- I was really surprised by the number of false entry claims made, either saying they had subscribed by email when they hadn’t all not commenting. I was also really surprised (and disappointed) at the number of false claims made by other bloggers entering my giveaway. I removed over 150 entries from my Blog Birthday Bonanza due to ineligibility.
- I suspect there are a lot of ‘compers’ out there who count on the fact that you are not checking the eligiblity of their entries as described above. Many entries I removed had email addresses like email@example.com
- Giveaways attract a lot of ‘comper’ traffic who are unlikely to ‘stick’.
- Rafflecopter doesn’t allow you to collect addresses from entrants, so you will need to wait for winners to reply with their addresses and send these out to the brand who is providing the giveaway. This process can drag on a bit and you will find yourself chasing both the winners and the brands to ensure prize fulfillment.
You can also refer to my guide on how to run a giveaway in Australia for information on applying for permits and getting your Terms and Conditions right.
That’s my two cents.